After providing consumers with spectacular service and front-of-the-industry lighting solutions, Tow Mart announces that they have merged with their parent company, Custer Products. With this powerful conjoinment, Custer Products will offer its outstanding products to both businesses and consumers alike, centralizing their operations through one unified e-commerce storefront—www.custerproducts.com.
Since 1993, Custer Products has been a lighting industry leader, manufacturing and distributing units for the trucking, towing, agricultural, and recreational vectors. In tandem, their Tow Mart subsidiary serviced an entirely different demographic—farmers, boaters, truckers, and off-road motorists.
In other words, Custer Products services suppliers while Tow Mart focuses on consumers. By design, this merger will streamline Custer Products’ offering in both the business-to-business and business-to-consumer channels.
Tow Mart’s ethos is nearly identical to its motto, “If it’s on wheels or water, we have a light for it.” From farm lighting, towing light bars and kits, truck and trailer light setups, marine and RV lighting, to off-road vehicular units, Custer Products will now offer an astounding gamut of lighting solutions for nearly every need profile.
In other words, Custer Products services suppliers while Tow Mart focuses on consumers. By design, this merger will streamline Custer Products’ offering in both the business-to-business and business-to-consumer channels.
Tow Mart’s ethos is nearly identical to its motto, “If it’s on wheels or water, we have a light for it.” From farm lighting, towing light bars and kits, truck and trailer light setups, marine and RV lighting, to off-road vehicular units, Custer Products will now offer an astounding gamut of lighting solutions for nearly every need profile.
Furthermore, Custer Products will offer their expert technicians to consumers, meaning that every customer—regardless of demographic—will have access to a ubiquitous support ecosystem. Coupled with the bridge between demographics, Custer Products is also optimizing the customer experience.
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