Custer Products

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Our History

At Custer Products, we are proud of the reputation we have earned as “The Leader in Lights” since 1993. We established this reputation from our strong belief system that is rooted in the relentless pursuit of excellence in everything we do. Simply, we strive to offer the best solutions for our customers by manufacturing and distributing high-quality quality products. Our products are built to last and are backed by technical support and a no-hassle warranty. Learn more about the history and core values of Custer Products. 

The History of Custer Products

Brad Custer started Custer Products in 1993 after 15 years of managing a testing laboratory. He recognized a need for trusted, dependable lighting solutions that provide visibility and safety for truck drivers, farmers, boaters, RVers, and more. Ten years later, Brad partnered with Todd Reish to further expand our production and technical support capabilities. Since then, we have continued our history of solving our customers’ lighting needs with innovative, top-of-the-line lights. Today, we manufacture and distribute a wide variety of lighting products through a worldwide network of distributors.

Our Core Values

  1. Personalized Service: We provide a customized experience that meets the unique needs of our customers.
  2. Reliability: We have people and products you can depend on.
  3. Respect: We treat our people, products, and customers with honesty, fairness, and integrity.
  4. Accountability: We do what we say, and if not, we make it right.
  5. Can-Do Attitude: We solve problems with passion and grit.

Our Core Focus

Our team is fueled by a passion for working together to create innovative solutions that make the world a brighter, safer place.

Our niche is to solve customers’ unique needs with customized vehicle safety lighting, technical expertise, and world-class customer service.

Community Involvement

Custer Products and its employees love to make a difference in the communities in which we live and work. We must be good citizens, supporting good organizations and causes. We’re an equal opportunity employer, and offer career development and advancement opportunities. We love to work with Weaver Industries and the Summit County Development Disabilities Board to hire hard-working, passionate workers who help us with packaging and other tasks. We couldn’t do what we do without them.

Meet Us and Learn More

Would you like to speak with Brad or any other members of the Custer Products team? Please contact us to learn more about our products or how we have earned our position as The Leader in Lights. We would be happy to speak with you and help address your needs. 

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